Every generation has its recreational substance of choice. For the Lost Generation of the Roaring Twenties it was liquor. Prohibition-era America and post-war Europe in particular featured bootlegging and high-class lifestyles. Thereafter, the Sixties brought about a host of new substances that influenced the art, culture, and voice of an entire decade. Each generation can be defined through its vices, namely the substances of choice during the time. Vaping has thus far followed in that tradition, becoming the recreational substance of choice for millions across the world. This specific vice is catching on with Millennials in particular. Here’s a quick look at why vaping is spreading like wildfire.
Why Choose Vaping?
There are many reasons why vaping has caught on of late. There is documented evidence suggesting that vaping is a less harmful alternative to smoking traditional cigarettes. In an age where we’re increasingly health conscious and wholly aware of the dangers of smoking, vaping has gained popularity among those looking to abandon traditional tobacco for an apparently safer alternative. Because e-cigarettes are generally durable and reusable, vaping has the potential to be a far cheaper habit to maintain, which is especially important among its core consumers (Millennials). Vaping doesn’t face the same restrictions as tobacco in terms of where you can and cannot vape, as it doesn’t smell of ash and smoke. You don’t have to worry about an odour clinging to your clothes and lingering afterwards, and most business don’t mind if you vape indoors.
For a recreational substance to catch on and build a culture of its own, it needs to have an “identity” of sorts. Liquor in the ‘20s was an edgy substance, as it was a social taboo that seemed cool and hip. Marijuana in the ‘60s quickly became associated with the Countercultural Revolution of that era. Vaping, on the other hand, has caught on as an “indie” option with today’s Millennials. Vaping stands in stark contrast to essence found in monolithic tobacco corporations, with outlets such as Vaper Empire E-cigarettes Australia coming across as more “individualistic.”
A big part of vaping’s allure is the e-cigarettes themselves. By featuring reusability and less expensive prices than a pack of tobacco cigarettes, e-cigarettes have also caught on due to the element of choice and customisation. After all, every tobacco cigarette more or less looks the same, while e-cigarettes offer the opportunity to individualise your experience through various flavours, mods, and additives. The generally sleek look of E-cigarettes is also more desirable than their drab paper cigarette counterparts. In terms of aesthetics, pricing, and customisation, vaping has a clear edge over the competition.
Arguably the biggest draw for vaping is the thousands of different, hand-crafted vaping fluids and flavours on the market. Why light up an old, smoky, nicotine-heavy cigarette when countless flavourful surprises are available in e-cigarettes?
At every turn vaping simply “smokes” the competition, thus solidifying itself as the favoured option among those who enjoy great flavour and a personal touch to their smoking experience.